Secrets of Online TV Promotion Revealed - How Google and Yahoo
If you're wondering what 'ocolamide advertising' is, it's an innovative form of online marketing where web-based advertising (like banner ads, for example) are displayed on social media websites, while still benefiting from the full power of search engine optimization. What's the catch? When people visit your site, they aren't just viewing your ads; they're also interacting with your brand as you interact through the social media site. This makes for a powerful mix of offline and online marketing, and could very well revolutionize the way companies advertise.
Social media like Facebook and Twitter give us two very powerful indicators of the success of a campaign: how many people or how many fans are following the campaign and how many people or how many fans are sharing the campaign. OTT advertising gives us another indicator of success: how many times viewers are clicking on the ads or sharing them on their networks. It's not enough to have thousands of people or thousands of shares; you have to know how they're finding you, and why. When a potential customer or fan follows a link to your page from a social network/media site like Facebook or Twitter, they're showing that they're already thinking about or are at least considering following you.
Traditional tv ads, meanwhile, only show up once viewers have decided to watch the ad. For example, if an advertiser wants to run a 30-second spot on TV during football season, they can write a script of the TV spot and send it to an affiliate network. If they get that TV spot, then their ad is part of a bidding war that will drive up the price of the spot. The advertiser doesn't have to worry about spending weeks, months, or even years creating a TV spot - they just send it in to a media mix at the last minute, hoping to bump their ad up into the top spot when it comes out.
This is fine for traditional TV ads, but what about online video ads? With so many people watching videos online, it makes sense that companies would want to have their own version of an online TV channel where they could host their own shows, attract subscribers, and market their products to a larger audience. Companies like Google, Amazon, and Yahoo have started experimenting with small-business advertising campaigns that include web videos and one of the tools they use to do that is called Yurettel, which explains math in a way anyone could understand.
Yurettel is a new tool that lets businesses control their online advertising more effectively. Instead of sending a single ad to multiple networks, they can control their ads in real time using sophisticated software. This allows them to see how certain keywords, as well as non-skippable ads, drive up the cost of their advertising in real time bidding. With this information, the business owner can make the necessary adjustments to their campaigns and increase their ROI (return on investment).
Non-skipping ads is another way businesses are finding success in OTT advertising. Instead of placing their ads on networks that don't place their ads in the right spots, they can instead place their ads on networks that will help them increase their revenues per click. As more television stations and channels launch OTT options like Yahoo!TV and Google Video, businesses will need to find creative ways to increase their revenue per click. The great thing about Yahoo!TV and other OTT platforms is that they are putting up these funds in advance, so businesses have more flexibility when it comes to budgeting and placing their ads in the right spots. Not only that, but Yahoo!TV and other networks are making it easier for businesses to test their campaigns before investing in them. In many ways, these two options are making the process of getting into online video advertising much easier than ever before. Check out also about over the top TV to get more info.
Look here for added details: https://en.wikipedia.org/wiki/Over-the-top_media_service
